ATI Rebrand and Packaging
After a broader exploration and online focus group testing, the decision was made to transform the original ATI logo. Paying hommage to the fengshui elements of the original logo allowed us to leverage existing brand equity while creating a more legible "ATI".
As the logo evolved, so did the ATI packaging. Culminating in the Radeon X1900 series the creative combined photography, 3D modelling and Photoshop, I commissioned illustrator Christos Magganas for this series, reflecting the leading edge graphics in bringing to life a new visual experience.
