Senior Star
Chartwell Senior Star national competition – an American Idol for seniors! A seven- year national TV special, as the In-house Producer and Creative Director for Marketing and Communication, this project challenged the perception of senior abilities and was a unique vehicle that generated the highest amount of earned media in the history of Chartwell and directly translated to measurably higher brand awareness. With local competitions across Canada, this project culminated in a broadcast TV special filmed and produced by Forevergreen Productions and The Shooting Eye. The project’s success was rooted in the infectious passion that this competition elicited for both audience and participants.
